Gas +
overview
Canadian Tire Petroleum, operating as Gas+, is the fuel and convenience division of Canadian Tire Corporation. Established to extend the brand beyond retail stores, Gas+ locations combine fuel services with convenience retail to support everyday mobility for customers across Canada.
This assignment focused on building a versatile image library at flagship Gas+ locations. The work documents real customer interactions, staff at work, and the flow of everyday service, from fueling vehicles to in-store transactions. Shot on location, the imagery highlights the human side of the experience while capturing the scale, consistency, and modern design of the Gas+ environment. The result is a flexible set of authentic visuals designed for long-term use across marketing, communications, and brand storytelling.
the assignment