KIA
overview
Kia is a global automobile manufacturer known for designing vehicles that balance performance, technology, and accessibility. With a growing focus on electric mobility, Kia’s retail environments are evolving to reflect a more modern, customer-centred approach to car buying, ownership, and service.
the assignment
Focused on documenting Kia’s new dealership locations, with particular attention to the introduction of dedicated EV spaces. The work captures real interactions between staff and customers across sales, service, and electric-vehicle education, as well as the dealership's architecture and flow. Shot on location, the imagery highlights how people move through these spaces, engage with new technology, and experience the brand in a tangible, everyday way.
