Sport Chek
overview
Sport Chek is Canada’s largest retailer of sports clothing, footwear, and equipment, with stores coast to coast. The brand continues to evolve its in-store experience by integrating technology, services, and design to better serve how Canadians shop, move, and train.
the assignment
This assignment focused on documenting Sport Chek’s newly redesigned retail environments, highlighting the intersection of physical space, digital technology, and in-store services. Shot on location, the work captures real staff and customers engaging with fitting technology, customization services, and interactive displays, presenting the modern retail experience as it actually unfolds on the floor.
